A Marketing Strategist &
Brand Consultant
Profile
Professional Summary
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An award-winning senior Marcom professional, having more than 16 years of experience in visual communication, brand management and digital marketing. Proficient in the latest SaaS tools to generate profitable campaigns across marketing channels.
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A strategist & implementer of brand campaigns, digital marketing campaigns, product launches, influencer & customer engagement programs; with ability to catalyse optimum level of visibility within available budget and resources, to increase brand equity and brand share of voice.
Skills
Brand Marketing & Communication Digital & Social Media Marketing Content & PR Strategy Campaign Management Branding
Events Management Product Launch Strategy Marketing Data Analytics
Professional
Journey
Sintex - BAPL Limited
“A ship in port is safe, but that is not what ships are built for”- Grace Hopper. This quote sums up, why I took up this challenging Journey in B2B2C led segment.
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I’d never worked for B2B segment in my career, so I took the opportunity when it knocked my door. Working with Sintex BAPL Limited is both, a challenging as well as rewarding journey.
Here, I got an opportunity to showcase & sharpen my Marcom skills for B2B & B2G markets along with B2C market. It helped me establish myself as a marketing professional with hands-on knowledge of both B2B & B2C marketing.​
Reliance Industries Limited
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This was where I changed my career path and moved from Agency to Client side. It was a lot like 'Corporate Calling' when I joined Reliance Industries Limited.
I worked here for the longest time of my professional career. Almost 7 years. I got an incredible opportunity to work on one of India’s most iconic clothing brand – Only Vimal. I worked with very talented and experienced corporate professionals who helped me better understand how marketing strategies must mould and adhere to Company’s perspectives, goals/objectives and budgets along with formulating communication strategies for brand and products.
In addition, I got to work with then very young (now very well established) yet talented agencies like Scarecrow Communications (now called Scarecrow M&C Saatchi) and BITM (Bang In The Middle), who helped us in developing ATL & BTL campaigns and in establishing digital vertical at Only Vimal.
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This job not only gave me extensive exposure but also brought recognition to me for my work.
Fresh Lime Soda Creatives (FLS)
I worked here for shortest period of time of my professional career, but I learnt some great lessons in Advertising, Branding and Brand Positioning that continue to help me even today. I got a wonderful chance to work for some of the key accounts of the agency during my stint. I’m glad I worked here before starting my corporate journey.
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In 2015, co-founded Gujarat's first -of-its kind Sports & Fitness Event Management Company - JP Sports & Events along with a friend - Jigar Patel
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This initiative was launched with a vision to change the way people and corporates looked at sports and sport events and have experiential marketing help them better to connect with the consumer more effectively.
Today, JP Sports and Events has become Gujarat's fastest growing premier Sports Management Company supported by Government of Gujarat, Gujarat Tourism and many reputed Corporates, Institutions, Schools & Colleges.
Since 2015, I'd been an instrumental in creating many notable sporting properties and events under aegis of JP Sports & Events. These include - 4 successful seasons of India's most premium Cycling Event viz. SugarFreeCyclothon Ahmedabad (which garnered the support of Government of Gujarat), Khel Mahakumbh, Numerous Runs and variety of Fitness /Sports Programs for kids, youth, adults and corporate executives